Category Archives for Books & Authors

How a Publicist Can Help Promote Your Cookbook

Perhaps you don’t expect to be the next Melissa Hartwig, but you are most likely working tirelessly to get noticed. You want to build your following and see your readers excited about your latest recipe.…

How to Use Influencer Marketing to Promote Your Book

The number of people searching Google for the phrase influencer marketing has more than tripled over the last year. Many companies (and authors) have discovered that influencer marketing can be a cost-effective way to build…

Profit Starts With PR! Why You Need a Publicist to Help Promote Your Restaurant

Have you ever heard of Wolfgang Puck, Gordon Ramsay, Melissa Hartwig, or Tom Colicchio? It’s likely that most people will recognize these names. How is it possible that so many chefs, restaurants, and cookbook authors…